I’m a designer exploring the intersection of art, marketing, and technology at Basecamp. I also happily serve as Co-President of AIGA Chicago.
I live, work, and teach in Chicago. Like my coworkers, I also enjoy working remotely, turning local coffee shops from my favorite cities into my office.
At Basecamp, I design and lead brand and marketing projects for our popular project management app. I work on new features, improve conversion and retention of our customers, shape the Basecamp voice through marketing experiments and writing, all the way to new app and product prototyping. We try new ideas often, and approach our work as scientists. I help make sure our customers feel super loved, because we love them!
Before Basecamp, I cut my teeth as the first full-time interactive designer at Threadless. There, I designed much of the marketing campaigns, brand standards, and Threadless.com interfaces. It was there where I learned how to take care of your community and try new ideas, no matter how weird. I also accidentally moonlit as a t-shirt model, but thankfully for everyone else that career was short-lived. Leading up to Threadless, I toughened my skin working at studios and agencies making work for clients including AIGA, Google, Harley-Davidson, Rand McNally, Sears, Segura Inc, SC Johnson, and Valspar.
Teaching, mentoring, and community outreach make up the latter half of my time. I’m working hard every day to make the Chicago design community a better place by serving as Co-President for AIGA Chicago. I also maintain a design video blog, Humble Pied, which showcases short videos from inspirational designers sharing quick bits of advice. I also started and organized the CreativeMornings Chicago chapter for two years, ultimately passing the reigns to my friends Kim and Kyle at Knoed. Beyond all that I serve as a mentor within design, tech, and startup organizations. (Phew.)
I like my pizza hot, my coffee black, and my beer hoppy.